Mobility: 52Enterprise EyeQ for OEMs
Enterprise EyeQ
An incentive optimization platform for OEMs
Enterprise EyeQ is an incentive optimization platform, developed exclusively for OEMs to better allocate incentives by maximizing incremental sales. Enterprise EyeQ integrates with Mastermind to deploy Private Incentives to loyal customers through Dealers Predictive Marketing campaigns.
S&P Global Mobility Global Mobility enables OEMs to drive brand loyalty and support profitability, deploying the right incentive value to the right customers, maximizing close rates from dealers’ loyalty portfolio. OEMs control offer design through a simple user interface that automatically calculates the optimal allocation of incentives based on set campaign goals. Built-in reporting and analytics help OEMs accurately forecast volumes and campaign costs based on the parameters of the campaign. This gives users confidence in right-sizing measures to support business targets and approve campaigns. Our technology enables clients to target audiences by Geography, Model, Model Year, and Deal Type.
Key components of Enterprise EyeQ:
- Vehicle Affinity
The Vehicle Affinity model uses a combination of registration and demographic data to analyze vehicle segment trends, allowing users to accurately predict which in-market customers are most likely to buy - Price Sensitivity
The Price Sensitivity model calculates the likelihood of in-market customers buying a specific vehicle at varying price points - Optimization Engine
Following campaign parameters set by the OEM, the Optimization Engine automatically selects the right combination of prospects to maximize incremental sales through Private Incentive allocation
Enterprise EyeQ enables OEMs to:
- Increase brand loyalty and support profitability
- Design Incentive Offers with confidence and deploy campaigns faster
- Accurately forecast sales volumes and campaign costs
Enterprise EyeQ technology enables OEMs to develop private incentives that drive brand loyalty and maximize incremental sales